Strategic Events Management
Through a centralised approach, the Strategic Events Management Division is able to ensure that events are used as a platform for communicating the City of Tshwane’s business strategy so as to position Tshwane locally and globally as a capital city of excellence. The Division’s mandate is to project-manage events jointly with City departments, ensure that events are aligned with the City’s overall events framework and that they adhere to ceremonial events protocol, standards, guidelines and compliance requirements as guided by the Safety at Sports and Recreational Events Act, 2010. Events Management in collaboration with Intergovernmental Relations also drives the hosting of cabinet-mandated events in Tshwane such as Freedom Day, Women’s Day and the Day of Reconciliation.
Types of events
1. Strategic events
These events are exploited to position the City of Tshwane nationally, regionally or internationally for economic benefit or branding profiling. They include events such as the Tshwane Open, Dinokeng Festival, Tourism Indaba, meetings and conventions, Gauteng Sports Challenge and Africa Aerospace and Defence Air Show.
2. Corporate events
These events are initiated and owned by the City and support its objectives. The Tshwane International Trade and Infrastructure Investment Conference, Tshwane Service Excellence Awards, State of the City Address and Growth and Development Strategy 2055 are prominent examples.
3. Civic events
These events are hosted on the initiative and instruction of the Executive Mayor and often involve community affairs, are standard on the annual calendar and/or run through a joint venture of the City, provincial and national government. They include Freedom Day, Women’s Day, imbizos, Mandela Day and public participation sessions related to the Integrated Development Plan