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Tshwane Market 100 Years Celebrations

Market facilities in Tshwane were granted to Jacob D Celliers by means of a concession by the government of the Republic during the 1880s to establish a market and erect the relevant buildings. The City Council of Pretoria took over this concession on 1 July 1918.

Since the take-over in 1918 the market has had three venues, namely Church Square, Strijdom Square and the present site in President Burgers Street, where it moved in 1964.

The Tshwane Market trading hall was enlarged and expanded from 7 900 m² in 1974. Further extensions took place in 1981, 1995 and 2000 and now covers an area of 58 000 m². Further extensions are planned for the next three years to enlarge the trading area and to create additional processing units.
 
The history of the Tshwane Market tells the story of an undertaking whose annual turnover has increased from R80 000 in 1918 to R3 155 billion in 2018.

The Tshwane Market is the second largest out of the 18 national fresh produce markets in South Africa. It is one of four markets in Gauteng with a total market share of 74% and contributes 21,74% towards it. The market has experienced resounding growth over the past financial years. It plays important socio-economic roles such as improved access to quality food, providing better marketing opportunities for farmers, and providing employment and business opportunities to communities.

The market has a direct and indirect impact on the city's economy. The direct impacts include incomes, rentals, food security, trade and employment. Indirect impacts include taxes/tariffs, business development in the service industry and investment in capital expenditure.

The market has an estimated 6 800 producers from all over South Africa and neighbouring countries, and produce like kiwis are delivered from an international producers.

All markets within the country currently use market agents to source produce from the producer and sell such produce on the producer's behalf. The produce remains the property of the farmer until the produce is sold. Although ownership is never transferred once the agent receives the produce, he/she becomes responsible and accountable to the market authority/market management company for any shortages that may arise thereafter. The agent receives a commission for services rendered.

The Market has eleven market agents operating on behalf of producers. Four of these agencies are fully managed and owned BEE agents. Agents are ready to serve 4 800 buyers on a daily basis. These buyers are from all over South Africa and adjoining countries. The client segmentation of the Market consists of wholesalers, retailers, contract buyers, processors and informal traders. Buyers for example, Spar, PnP and Checkers are making use of the Tshwane Market as their primary partner in the distribution of fresh produce.

The market is constantly looking into new business opportunities to expand its market share. As part of the market's client development programme, 14 international buyers from Botswana, Zimbabwe, Mozambique and Namibia were developed. These buyers are contributing approximately R 11, 3 million in foreign revenue to the city per month. Choppies, a wholesaler from Botswana is making use of the Tshwane Market as his primary distribution channel from where he source fresh produce to be distributed into Botswana.

The Market is very fortunate to have secondary and complimentary businesses established on the market premises. Agro-processing businesses supplying retailers with top quality fresh produce can be found in the Markets state of the art processing facilities. A unique housewife market (Evergreens) concept chose the Tshwane Market as his preferred business address and partner. Evergreens has a facility where buyers from all segments of life can procure fresh produce six days a week.  All the fresh produce sold in this facility is sourced from the trade floors of the market.

The market is a constant job creator for the city. At present 1 428 jobs have been created at the market through market management, market agents and tenants. It is estimated that the market is creating a further 3 800 jobs downstream in sales and processing.

The growth of the Tshwane Market has surpassed all expectations and we wish to thank the City of Tshwane, all producers, buyers and market agents for their share in realising this growth and ensuring that the market is a force in the fresh produce industry after 100 years.


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